The most important part of getting your website to rank well is to know your keywords and apply them accordingly. Keywords are those that correlate directly to a viewer's search terms and the content that you have on your site. It is important to perform relevant keyword research before creating your site. This will enable you to create, title, and write appropriate content for pages that align your viewers search queries with your value proposition.
Once you generate a relevant keyword list, try to use these keywords across Meta Titles, Meta Descriptions, URLs, titles and headings. However, remember to only apply keywords that are specific and relevant to particular pages on your site. Otherwise Google will simply discredit your use of keywords. For example, if the keyword that you used in your meta title does not match the content on the page that it links to; your page ranking will not improve.
Learn more about getting your site to rank in the search engines here.
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