What is schema markup?

Schema (structured) markup is code that you put into different areas of your website to help the search engines return more informative results for users, as well as display them in more clear ways for users. They are also often referred to as 'Rich Snippets'.

This article discusses markup, and how it can be utlised for SEO.

Important: This feature is only available on business plans.

What Structured markup is ideal for:

  1. Reviews - This is often where you'll see orange stars next to the result in Google results.
  2. People - Often for well known people such as celebrities or people with personal brands, when you search on their name you'll see them displayed in a boxed format to separate them from other results.
  3. Products - This markup allows you to better define information about your product, even having (example below)
  4. Businesses & Organizations - This helps define important information about your business such as Business name, Phone, Address, Location (geo coordinates) and logo.
  5. Recipes - Properties such as type of dish, cooking time, Calories, Serving size and more. (example below)
  6. Events - These help show the event name, and upcoming dates of the event.
  7. Music - Used to provide information such as: Artist, Song Title, Song Duration, a link to listen to the song and more.
  8. Video - Used to provide information such as: Actors, Duration, the Composer, Date Created, URL of where to watch the video, URL of the Thumbnail for displaying in results and much more.
  9. Frequently Asked Questions - This can display an accordion style within Google search results.

Examples of Structured markup in use:

This example shows how structured data has displayed: Reviews, Price range, and that it is available (In stock).

structured data has displayed: Reviews, Price range

This example shows how structured data has displayed: Reviews, Cooking Time and Calories.

structured data has displayed: Reviews, Cooking Time and Calories

Where to find this tool

Important: This feature is only available on business plans.

On the top menu when logged in, go to: More > SEO Manager > Markup tab.

How to apply Structured Markup to your site

  1. Select the type most applicable to your sites needs
  2. Go to each page in the site and start applying the HTML Microdata to the parts of your content that are applicable. We have provided some tools at the base of this article to make this step much easier.


Once you have applied your schema to the site, you can test to make sure it has been applied correctly using Google's Structured Data Testing Tool here.

  1. The left side will show HTML data which will only make sense if you know HTML.
  2. The right side will be the section to look at as this will show the information Google sees as being structured data on your site.


There are a number of Generators available on the web to help generate the html you need to insert to the relevant page. We have listed some of these below. If you can't find what you are looking for try Googling '[type] + structured markup generator'.

  1. Local Business Schema Generator
  2. Schema Markup Generator - choose the Microdata tab on the right for results
    1. This tool has a number of different Types to work off
  3. Google's Structured Data Markup Helper

JSON for schema markup

JSON is available under the SEO manager by going to the top admin menu and: More > SEO Manager > JSON-LD Schema

At this time we have 2 options:

  1. Local Business - Local Business provides you a wizard to generate your JSON
  2. Other - this allows you to copy/paste your JSON code into this section.

JSON in Limecube

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