Schema.org Markup

On this page:

  1. What is schema markup?
  2. JSON vs Microdata
  3. Adding JSON-LD Schema at page level
  4. Adding JSON-LD Schema site wide
  5. Best Practices
  6. Testing
  7. Tools

Schema.org Markup helps search engines understand your website’s content better, enhancing SEO and search visibility. Limecube supports adding Schema.org markup in JSON-LD format, which is the recommended format by Google. Schema Microdata is built into blog posts automatically.

By leveraging JSON-LD schema markup, you can ensure that search engines interpret your content accurately, resulting in better search visibility and rich search results for your pages.

For more in-depth information about Schema, visit Limecube's schema guide.

JSON Schema can be entered in 2 ways:

  1. Site wide
  2. One an individual page-level
This feature is only available on business plans.

JSON vs Microdata

Limecube supports JSON-LD as it's more versatile and cleaner compared to Microdata. Here’s a quick comparison:

  • JSON-LD: Added in a <script> tag, making it easier to manage without mixing it with HTML content. Google also prefers this format.
  • Microdata: Embedded within HTML tags, it’s less flexible and can be harder to maintain.

Adding JSON-LD Schema at page level

This example shows how structured data has displayed: Reviews, Price range, and that it is available (In stock).

To add JSON-LD schema at a page level:

  1. Go to your Limecube admin dashboard.
  2. Navigate to the page editor for the desired page.
  3. Click on 'Page Settings' at the top of the page.
  4. Click the SEO tab (2nd tab) next to the title.
  5. Paste your JSON-LD schema code in the provided field.
  6. Save your changes.
Note: If you have site wide schema set, your page level schema has a higher priority and will replace site wide schema for the specific page you are adding it to.

Adding JSON-LD Schema site wide

This sets schema on all pages, except where you have added it on a specific page.

Where to find this tool:

  1. On the top admin menu go to: More > SEO Manager > 'Schema.org Markup' tab.
  2. Select either 'Local Business' or 'Other'. Other allows you to paste in custom JSON-LD Schema. 
  3. Save your changes.

Best Practices

  • Test your Schema: Use Google’s Rich Results Test to verify the correctness of your schema.
  • Stay Updated: Follow structured data updates from Google as well as SEO industry experts for best practices.

Tools

There are a number of Generators available on the web to help generate the html you need to insert to the relevant page. We have listed some of these below. If you can't find what you are looking for try Googling '[type] + structured markup generator'.

  1. ChatGPT
  2. Local Business Schema Generator
  3. Schema Markup Generator - choose the Microdata tab on the right for results
    • This tool has a number of different 'Types' to work off
  4. Google's Structured Data Markup Helper

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