The Keyword Research Tool helps you find the terms people actually search for, using Google's own keyword data, then group them and map them to your pages. What customers type is often different from your industry's jargon, so this is worth doing before you write.
Available on the Business plan (trials excluded).
Finding it#
Go to SEO Manager › Keyword Research Tool. It has three modes along the top: Keywords, Page mapping and Categories.
Finding keywords#
- 1In Keywords, type one or more keywords, comma-separated, up to 10.
- 2Start typing a Location (country, city or postcode) and pick from the list. Type at least three letters to see suggestions.
- 3Click Search.
The results table shows each Keyword, its Category and Page Mapping (for you to set), the Avg Searches/mo and the Competition. Use Load More to see the rest.
Reading the numbers#
- Avg Searches/mo: how many people search that term each month. Aim for enough volume to be worth chasing.
- Competition: how many advertisers bid on it. Low or medium is easier to rank for organically.
Grouping and mapping#
Tick the keywords you want, then use the Bulk Action panel to assign a Category (or Add Category to make a new one) and a Page Mapping, and click Apply. The Page mapping mode lets you re-sort your saved keywords with filters, and Categories lets you manage your groups with + Add new.
Page Mapping is for planning only. It doesn't push keywords into your pages, so you still add them to your content yourself, in your headings, opening paragraph and body.
Think like your customer, not your industry. Mix transactional keywords ('buy', 'near me', 'quote') with informational ones ('how to', 'best'), and revisit your list as search trends shift.
Want to track how you rank?
The Keyword Research Tool helps you find and map keywords. To track your positions over time, spot pages competing with each other, and see how you're doing against competitors, Limecube Marketing picks up where this leaves off, and its free learning centre has a guide on choosing keywords worth targeting.