What the Bulk Meta Tool is for
The bulk meta tool is used for managing your sites meta data which includes:
- Meta Title
- Meta Description
- Google Priority (not Meta, however an easy place to view/manage)
While all of these can be managed on a page-by-page level, having these all in one place makes it easy for SEOs to take a holistic view and deal with this meta data site wide.
The other advantage is if you are concerned about security and limiting who you provide access to the admin area of your website, you can send the relevant person the bulk meta file for them to complete, and send back to you to upload.