CLS measures how much a webpage's content shifts during loading. Unstable layouts may cause users to click on wrong elements, frustrating them and harming user experience. As CLS is part of Google's Core Web Vitals, it influences SEO rankings.
Use Google's Speed Test Tool for a detailed breakdown of web vitals like CLS.
Yes, CLS impacts mobile rankings as well, though there are more important ranking factors.
Ensure you test both desktop and mobile views. Learn more about ranking drops here.
Periodically, especially after changes to your website. Set reminders to test quarterly or after adding new media content.
Assign fixed dimensions for ad spaces to prevent shifts when ads load. Avoid resizing ads dynamically.
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