Introduction
This SEO checklist is designed to help Limecube users improve their website's visibility in search engines, especially those with little to no experience with SEO.
1. Keyword Research
Keyword Research Tasks
- 1Identify primary keywords using tools like Google Keyword Planner or Ubersuggest
- 2Focus on long-tail keywords — more specific phrases like 'best coffee shop in Sydney'
- 3Integrate keywords naturally into your content, headings, and metadata without overstuffing
2. On-Page SEO
On-Page SEO Tasks
- 1<strong>Title tags</strong> — ensure each page has a unique title tag that includes your primary keyword. Learn how to <a href="/support/kb/meta-titles-and-meta-descriptions">edit meta titles</a>.
- 2<strong>Meta descriptions</strong> — write compelling meta descriptions of 155–160 characters
- 3<strong>Headings</strong> — use H1 for the main title and H2/H3 for subheadings to structure your content
- 4<strong>Content quality</strong> — aim for at least 300 words on less important pages, and 500+ words on key pages
- 5<strong>Internal linking</strong> — <a href="/support/kb/creating-internal-external-and-anchor-links">link to other relevant pages</a> on your website
- 6<strong>Image alt text</strong> — add descriptive alt text to all <a href="/support/kb/adding-and-editing-images-and-files">images</a>, including keywords where relevant
3. Technical SEO
Technical SEO Tasks
- 1<strong>Mobile friendliness</strong> — ensure your website is mobile-friendly using responsive design
- 2<strong>Site speed</strong> — use tools like Google PageSpeed Insights to check and improve loading times
- 3<strong>URL structure</strong> — keep URLs short, descriptive, and include primary keywords
- 4<strong>Sitemap</strong> — submit an <a href="/support/kb/xml-sitemap">XML sitemap</a> to <a href="/support/kb/google-search-console">Google Search Console</a>
- 5<strong>Robots.txt</strong> — ensure your robots.txt file is properly configured so search engines can crawl your site
4. Local SEO
Local SEO Tasks
- 1Set up and optimise your Google My Business profile with your business name, address, phone number, and operating hours
- 2Include location-specific keywords in your content
- 3Ensure your business Name, Address, and Phone number (NAP) are consistent across all listings
5. Content SEO
Content SEO Tasks
- 1Start a blog to regularly publish fresh, keyword-rich content
- 2Regularly update old content to keep it relevant and accurate
- 3Use images, videos, and infographics to make content more engaging
6. Off-Page SEO
Off-Page SEO Tasks
- 1Aim to get backlinks from reputable websites in your industry
- 2Share your content on social media platforms
- 3List your business in reputable online directories
7. Tracking and Analytics
Analytics Tasks
- 1Set up <a href="/support/kb/adding-analytics-and-other-tracking-codes">Google Analytics</a> to track website traffic, user behaviour, and conversion rates
- 2Monitor your website's performance in <a href="/support/kb/google-search-console">Google Search Console</a>
- 3Conduct regular SEO audits to identify and fix any issues
8. User Experience
UX Tasks
- 1Ensure your website's navigation is simple and intuitive
- 2Use clear and compelling calls-to-action on every page
- 3Make content easy to read with short paragraphs and bullet points
9. SEO Best Practices
General Best Practices
- 1Avoid keyword stuffing — focus on providing genuine value to readers
- 2Use canonical tags to avoid duplicate content issues
- 3Ensure your website uses HTTPS to build trust with users and search engines
10. Continuous Learning
SEO is always evolving. Subscribe to SEO blogs, join online communities, and experiment with different strategies. What works for one site may not work for another — test and iterate to find what delivers results for you.
Start with the highest-impact items first: meta titles, Google My Business, and Google Search Console. These three tasks alone can significantly improve your visibility.
SEO Task Weight Reference
The table below rates each SEO task by importance on a scale of 1–5 (5 being the most critical). Use it to prioritise your efforts.
| SEO Task | Category | Weight | Why It Matters |
|---|---|---|---|
| Keyword Research | On-Page SEO | 5 | Crucial for targeting relevant search queries |
| Title Tags | On-Page SEO | 5 | Highly impacts click-through rates and rankings |
| Meta Descriptions | On-Page SEO | 4 | Affects click-through rates but not rankings directly |
| Headings (H1, H2, etc.) | On-Page SEO | 4 | Helps with content structure and keyword emphasis |
| Content Quality | On-Page SEO | 5 | Essential for user engagement and search engine rankings |
| Internal Linking | On-Page SEO | 3 | Supports site structure and distributes page authority |
| Image Alt Text | On-Page SEO | 3 | Important for accessibility and image search rankings |
| Mobile Friendliness | Technical SEO | 5 | Critical as mobile usage is a significant ranking factor |
| Site Speed | Technical SEO | 4 | Influences user experience and rankings, particularly on mobile |
| URL Structure | Technical SEO | 3 | Helps with navigation and keyword relevance |
| Sitemap | Technical SEO | 3 | Assists search engines in indexing your site |
| Robots.txt | Technical SEO | 3 | Ensures search engines crawl important parts of your site |
| Google My Business | Local SEO | 5 | Vital for local search visibility and attracting local customers |
| Local Keywords | Local SEO | 4 | Enhances relevance in local search queries |
| NAP Consistency | Local SEO | 4 | Ensures trust and accuracy in local search listings |
| Blogging | Content SEO | 4 | Helps to regularly publish fresh, relevant content, boosting SEO |
| Content Updates | Content SEO | 3 | Keeps existing content relevant and up-to-date |
| Multimedia Content | Content SEO | 3 | Engages users but needs to be properly optimised for SEO |
| Backlinks | Off-Page SEO | 5 | Extremely important for building authority and improving rankings |
| Social Media Sharing | Off-Page SEO | 3 | Increases content visibility but has indirect impact on SEO |
| Online Directories | Off-Page SEO | 3 | Helps with local SEO and building citations |
| Google Analytics | Tracking & Analytics | 4 | Essential for tracking performance and user behaviour |
| Google Search Console | Tracking & Analytics | 4 | Key tool for monitoring search performance and fixing issues |
| Regular Audits | Tracking & Analytics | 4 | Important for maintaining and improving SEO health |
| Clear Navigation | User Experience | 4 | Ensures a good user experience and helps with site structure |
| Call-to-Actions (CTAs) | User Experience | 3 | Important for guiding user actions and improving conversions |
| Readability | User Experience | 4 | Enhances user engagement and reduces bounce rates |
| Avoid Keyword Stuffing | SEO Best Practices | 5 | Prevents penalties and ensures a natural content flow |
| Use Canonical Tags | SEO Best Practices | 3 | Helps avoid duplicate content issues |
| Secure Your Website (HTTPS) | SEO Best Practices | 5 | Essential for security and trust, impacting rankings positively |
| Stay Updated | Continuous Learning | 3 | Important for adapting to SEO changes and updates |
| Experiment and Test | Continuous Learning | 3 | Helps refine and improve SEO strategies |
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